👋 Hi Reader, I am guilty. Guilty of being precious about my newsletter content. In the newsletter community, the lore advice is to turn any long‑form piece into short‑form content for socials such as LinkedIn or X, so your content travels further. But I always felt like I was mooching off my newsletter content whenever I repurposed it. I used to protect it, as if the act of repurposing is like reheating last night's leftovers and serving them to guests. Gross, I know. Two recent articles...
22 days ago • 2 min read
👋 Hi Reader, If you are building stuff in the creator economy, and you haven't heard of Taylor Cromwell, what are you even doing? Seriously, Taylor is one of my favorite people online, and offline. I met her in Austin early this year, and she's so generous with the conversations that she gets to have in the creator economy space and the people that she meets here. She always shares whatever she has learned, and she's a big fan of being able to manifest her dream career and life in public....
28 days ago • 2 min read
👋 Hi Reader, I see all these naysayers dumping on LinkedIn, saying it's full of AI slop. Those who think that LinkedIn's feed isn't great clearly haven't seen Jen Allen-Knuth in action. Jen is a force of nature. She is a champion at teaching sales, and she has created so much collateral around understanding how to sell effectively and break into executive conversations, you almost regret that you discovered her profile too late. To top that, Jen has an amazing sense of humor, so it always...
about 1 month ago • 2 min read
👋 Hi Reader, It's no secret that when you read most of the content online, especially on Linkedin, you get an uncanny sense that it's being written by AI. A lot of creators are getting smarter about it, and using other's content to get an engaging tone of voice, and running with that playbook. No guilt in that. If English is not your first language, or if you are not fluent in writing, you begin with copywork - you take someone's writing style, and place it in your circumstances, and tell...
about 1 month ago • 2 min read
👋 Hi Reader, If you are writing a newsletter for niche B2B buyers, I have got news for you. Adam Ryan, Workweek CEO, announced on LinkedIn that they are moving away from a content platform to a newsletter platform. Adam's LinkedIn announcement this week Great, another newsletter platform, right? Not just another newsletter platform. Workweek always had their newsletter portfolio game on point. They were writing on finance, e-commerce (Go-to-Millions with Ari Murray) and other lucrative niches...
about 2 months ago • 2 min read
👋 Hi Reader, Third time's the charm I guess. ICYMI, for the past two weeks, I have been covering how your newsletter could stand the onslaught of AI-flagged content, and still be relevant. This may be the last time I try to make a case for writing content authentically, and then (I think) I will shut up. I wasn't too keen to write this third issue in a row on this topic, but Kevin Indig's content is a hard one to not share immediately. Kevin writes a wonderful newsletter called the 'Growth...
about 2 months ago • 2 min read
👋 Hi Reader, At this point in time, I might be sounding like a broken record. I have always implored you to use AI for everything except for your writing. I talked about this last week too, when I talked about how Pangram and other AI detection tools are so trained on online writing, that they have started to build false positives for even human-written content showing up as AI-generated. Here's the rub: there have been too many patterns of kicking the proverbial can down the road for...
2 months ago • 3 min read
👋 Hi Reader, As you know, I am a LinkedIn nut. Since I have gone independent 6 years ago, 100% of my clientele came from LinkedIn. So naturally, everytime LI launched a new feature, I keep my eyes peeled on how it affects my target audience and my own content. If you have missed it, LinkedIn has been rolling out ‘Report Your Content as AI Slop’ feature that has the entire network in rapture. A lot of folks feel acknowledged that they finally have a way to cleanse their feed by reporting the...
2 months ago • 3 min read
👋 Hi Reader, The irony is not lost on me. I am covering a newsletter platform exodus today, as I am deliberating switching to a different newsletter platform. But more on that in next week’s issue. I spent time this week going into all the angles on the Emma Roth Substack story from The Verge. In her words, writers are fleeing Substack, because of a pricing model that puts a choke hold on their subscriber business. I think she's right on the money. Emma Roth's Substack story on The Verge We...
3 months ago • 3 min read